Archive for the ‘Publication Help’ Category

Here are somethings that were passed on to me that may be of some help for you guys

After the details of my brochure project were realized I began to research sucessful campaigns that included a brochure in its media. Surprisingly, I didn’t have to go far because the admissions office here at  Georgia Southern has an inventory of every academic brochure at the university. But after reviewing over 50 brochures and doing a little online research I’ve come up with some helpful tips that should be considered when making a brochure.

Tips for Making an Effective Brochure

  • Have  Credible Sources- The most important thing in a brochure is the information that it contains so…….. GET IT RIGHT. Make sure your information is consistent with other publications and products of the organizations
  • Image Resolution is the Key to Great Pictures-  One of the great things about a brochure is the ability to include images to accompany your text. The resolution of the image is very important to the clarity of it on the brochure. What may look clear on the file may not be what comes out of the printer. So before printing your brochure make sure your image are at least 300 dpi  (dots per image) to insure the clarity of your images.
  • Selecting the “Right” Paper – Although the information in the brochure is the most important its also important to select the correct paper to print your project. Most print shops use 80 lb or 100 lb glossy paper for printing brochures. 100 lb stock is surprisingly more substantial than 80lb stock paper without a huge cost difference. Using a heavier paper may convince a potential customer that you are more professional than your competitors.
  • Be Original and be Creative –  Carefully consider what you want to say with your brochure. You can start by looking at your competitors to see what approach they’re taking in their advertising materials. Have they provided all of the necessary contact information? What makes other brochure designs leap out at you?Remember, the fronts of your brochures are all people will see when scanning display racks, so make sure the front of your brochure is appealing and makes prospective customers want to pick it up.
  • Motivate your reader to look inside –The first page your reader will see is the front cover. Get it wrong and you’ve as good as lost the sale. Don’t make the common mistake of couching your services in technical jargon. Think benefits or thought-provoking statements that motivate the reader to pick up the brochure and open it. Add a flash that tells the reader there’s something inside that will interest them – an exclusive invitation, a free report, special discount or advance notice of sales. Don’t be tempted to put only your company logo or product name on the front. It won’t work.

For More Tips visit these websites:

http://www.inspire-consulting.com/resources/article.aspx?id=20

http://ezinearticles.com/?id=1307136

http://www.techstore.ie/Design-Print/Tips-for-Creating-a-good-Brochure.htm

This week we concluded our “Best Practices” Presentations and I must say I learned a great deal. One of my favorites was learning how to link your twitter account to your wordpress background. I think this is pretty cool because I am a frequent user of twitter and this gives me another thing I could use to link to my tweets. And plus I just think is just amazing how this social network is being incorporated in the other social networks.

I also didn’t realize that WordPress had the ability post polls, embed youtube videos, add audio and personal add different personal touches to your blog. Just from learning these helpful tips about wordpress it has actually moved me to pursue blogging outside of class. 

*My contribution to the presentaton included a short presentation on how to personalize your blog site by inserting images into your background.*

The publising program InDesign was also another main topic of the presentations in which I learned a great deal. I had no clue when it came to InDesign before this class and these presentations  Little things like using the word wrap tool, adding pictures from online, importing font from online, placing backgrounds from online sites withing your publication, and atlering the shapes of text boxes to give your publication a different look have made me a more “InDesign Savy” publisher. The InDesign presentation have really helped me come up with ideas for my brochure.

I really do think the Best Practices Presentation were a  big success and I’m sure I’m not the only one that feels that way.

THANK YOU GUYS FOR THE GREAT PRESENTATIONS

A business card is an essential part of any good marketing plan.  Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A business card can make or break a client’s first impression of your company. In fact, this little card makes as much of an impression as your personal appearance-the suit you wear or the briefcase you carry.

Choose a card style that’s appropriate for your business, industry and personal style. If you’re a funeral director, for example, you don’t want to be caught handing out day-glow cards with cartoon figures on them. If you’re a mechanic whose specialty is converting old Beetles into dune buggies, a formal, black-on-white engraved card will probably be dropped into the nearest circular file. When crafting a design, start with the style that best supports the business image you wish to project. To help you get started, here are five different card styles for you to consider:

  • Basic cards. A basic card is usually printed in black ink on plain white or cream stock. This is a good style to choose when utility is all you need. It’s a no-nonsense approach that can appeal to clients and prospects who would not be impressed by fancy design features-the people who want “just the facts, ma’am.” The design is simple, and the information is clear and concise.
  • Picture cards. Having your face on your card-whether it’s a photograph, a drawing or a caricature-helps a contact remember you the next time he or she sees you. Images representing a product or service, or a benefit your business provides, can help you communicate your business better than dozens of words. A splash of color (rather than just black and white) is often helpful on a picture card, too.

For more tips about business cards visit:

http://www.businessknowhow.com/MARKETING/business-card-design.htm

http://chinese-school.netfirms.com/business-article-business-cards.html

Typography

Posted: September 27, 2009 in Publication Help

When deciding on what font you should use your publication you should consider the personality of the organization. The next factor that should be considered is the size of the fonts. Should it be small like 9 point or LARGE like 72 point. Next should be the readablity of the font because all fonts aren’t has easy to read as others. Matching your fonts and designs with you target audience or public should also be among the most important things in during your brainstorming process. Although a nice font with appropriate size above all your font must reinforce the key message. Some fonts require specialized fonts to convey a particular message while others don’t need as much “razzle dazzle” to get the message across in the intened way.

All of these tips are very useful but some or someone generic in my opinion. The idea style fonts for a business card or letterhead all depend the type of impression you want to leave on the recipient of the business card or letterhead. For example, lively people would use more lively fonts like Bellos, Olicana, and Koziupack with noticable colors like orange, yellow, red, and greens. The idea size for a business card is around 8-10 size font with the company name being the focus of the card (so it needs to be bigger than everything else). 

The designing a brochure you should use 14 point font for the headers and 12 point the rest of the text in brochure. You should also remember that the size and spacing of the your design is also another essential part of desgning your brochure.

For more information about special font visit www.urbanfonts.com

For more information about brochure templates and general stcture information visit www.brochuremonster.com/

Brochure Segmentation

Posted: September 20, 2009 in Publication Help

My non-profit organization is the Phi Beta Sigma Fraternity Incorporated. Although Phi Beta Sigma is a greek organization they are segmented into different age brackets. Phi Beta Sigma is the one the most diverse fraternities is the world.  There are chapter all over the United States as well as the Carribean, Mideast, and some regions in Africa.  At the last national meeting there was a great deal of diversity in the members so the brochure will have to be about to cover all facets of the general public, With this in mind my brochure will feature the three international programs that every chapter in Phi Beta Sigma must strive to advance in. (Bigger Better Business, Education, & Social Action)  These sections will not only make the efforts of the Pi Rho Chapter (The Local GSU Chapter) to enhance the community known to the public it will also serve as an example of what is expected of any and every member of Phi Beta Sigma.   Since Generation Y is so dominant in this group themes for the brochure will include diversity, equality, and tolerance. There will also be section considering personal safety and privacy.

Phi Beta Sigma has members from all Economic backgrounds . With this information. Career enrichment, improving home and family life, selfactualization, gracious living and investment information.

The national colors of Phi Beta Sigma are royal blue amd white.  Black is also an alternate color that is frequently used in Phi Beta Sigma publications.  Clip art and images will have a strong theme of community and student achievement.